The Famous Grouse is a brand of blended Scotch whisky, first produced by Matthew Gloag & Son in 1896, and currently produced and owned by The Edrington Group.The single malt whiskies used in The Famous Grouse blend include the Edrington-owned Highland Park and The Macallan. Its emblem is the red grouse, Scotland’s national game bird.
It has been the highest selling whisky brand in Scotland since 1980. As a standard price blended Scotch whisky, its main competitors in its home market are Bell’s, Teacher’s and Grant’s. The majority of its sales in the United Kingdom are during the Christmas period.
The standard blend is 40%Â ABV.
The blend goes through a marrying process for up to six months at 46% ABV. It is known that in order to call a whisky “Blended Scotch”, the youngest malt in the blend needs to be matured for at least three years. However, they do not state how old the youngest malt in their blend is. Rather, they optimize the standard taste by blending casks of varying ages among batches. The aging is done in oak casks.
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